How It Works
Our Story
Who We Are
I’m Venice Graves Hollingshead, the proud founder of this laundry-loving venture.
This business was born out of love — and necessity. In 2022, I started making my own laundry detergent after discovering that my daughter’s ultra-sensitive skin couldn’t tolerate anything else. Store-bought products left her with full-body rashes, but my homemade formula? Gentle, effective, and naturally scented. I fell head-over-heels for it, and soon, friends and family did too.
Between working and pursuing a degree in Marketing, I began selling detergent when I could. It was part-time and mostly word-of-mouth. But the feedback was incredible - people loved how clean their laundry felt and how safe it was for their family's skin.
Fast forward to today: I’ve expanded into a pickup/drop-off laundry delivery service to help busy moms, professionals, and anyone who’d rather be doing anything other than laundry! What started as a passion project is now a growing business rooted in care, community, and convenience.
This journey allows me to stay home with my daughter who continues to inspire me, all while building something meaningful for others. Whether you’re here for detergent or laundry delivery, I’m honored to be part of your daily routine.
Thanks for supporting my small business. You’re not just getting clean clothes — you’re getting a little piece of our story, too.
Warmly,
Venice Graves Hollingshead